accessibility.header.section.main.content accessibility.header.section.footer

TIME Magazine Recognizes Volvo EX90's Driver Understanding System as a Top 2024 Innovation

October 30 2024,

TIME Magazine Recognizes Volvo EX90's Driver Understanding System as a Top 2024 Innovation

Volvo's unwavering focus on automotive safety has earned another prestigious recognition, as TIME magazine names the EX90's driver understanding system one of 2024's Best Inventions. This advanced safety feature, standard in Volvo's new all-electric flagship SUV, joins an elite group of 200 innovations that TIME magazine considers transformative for daily life.


TIME's Recognition of Volvo's Latest Safety Innovation

 

TIME magazine's annual Best Inventions list celebrates technological breakthroughs that reshape our world, and the EX90's driver understanding system has earned its place in the Automotive category. This recognition validates Volvo's position at the forefront of automotive safety technology, as the system represents a major advancement in preventing accidents before they happen.


How the EX90's Driver Understanding System Works

 

This innovation's heart lies in sophisticated real-time sensing technology continuously monitoring driver behaviour. The system actively assesses driver alertness, detecting signs of impairment, fatigue, or distraction. This proactive approach allows the vehicle to identify potential safety risks early, creating an additional layer of protection for both occupants and other road users.


Safety Features in Action

 

The EX90's safety system operates through a carefully designed sequence of interventions. When it detects concerning driver behaviour, it begins with subtle notifications. If the initial alerts don't respond appropriately, the system escalates its warnings. In critical situations, such as when a driver loses consciousness, the EX90 can take control, bringing the vehicle to a safe stop while automatically activating hazard lights to warn nearby traffic.


Building on Volvo's Safety Heritage

 

This latest innovation builds on more than five decades of Volvo's real-world safety research. The company's commitment to safety innovation dates back to 1959 when it introduced the modern three-point safety belt. This invention has saved an estimated million lives since Volvo made the patent freely available to other manufacturers. The EX90's driver understanding system continues this tradition of life-saving innovation.


The EX90 marks a new chapter in Volvo's journey toward zero collisions. As the company's new fully electric flagship, it combines advanced safety features with sustainable mobility. Through over-the-air updates and continuous learning from real-world data, the EX90's capabilities will keep improving, making each journey safer and more secure for everyone on the road.

Contact us

Other Articles That May Interest You

Volvo Unveils the Refreshed 2026 XC60 with Cutting-Edge Upgrades +

February 18 2025,

Volvo Unveils the Refreshed 2026 XC60 with Cutting-Edge Upgrades

Volvo has officially introduced the refreshed 2026 XC60, bringing a host of enhancements to one of its best-selling SUVs. With updates focused on technology, comfort, and design, the latest iteration of the XC60 continues to set new standards in the luxury midsize SUV segment. A More Advanced Driving Experience The 2026 XC60 is equipped with Volvo’s next-generation infotainment system, powered... Read more
5 Ways to Stay Safe in a Snowstorm with Your Volvo +

February 13 2025,

5 Ways to Stay Safe in a Snowstorm with Your Volvo

Winter weather can turn a routine drive into a challenge, especially when a snowstorm hits. But with the right preparation and Volvo’s advanced safety features, you can stay in control even in the toughest conditions. Here are five ways to keep you and your passengers safe when winter takes a turn for the worse. Engage Volvo’s Drive Modes for Maximum Traction Volvo vehicles offer specialized... Read more
Logo Access 360