The Future of In-Car Audio: How the Volvo EX90 Delivers an Immersive Experience

There’s nothing quite like being surrounded by a symphony of sound while driving, and Volvo's all-electric EX90 takes this experience to a whole new level. Thanks to its collaboration with renowned audio experts Bowers & Wilkins, the EX90 offers an immersive, high-resolution sonic experience that enriches every journey. Whether you’re commuting through the city or cruising on the open highway, the Volvo EX90 transforms your drive into a personal concert, providing unparalleled sound quality for everyone inside.

Bowers & Wilkins: The Backbone of Volvo EX90’s Sound System

Volvo's partnership with Bowers & Wilkins is not just about including a premium sound system; it’s about integrating audio engineering into the very essence of the vehicle’s design. From the earliest stages of development, Volvo’s designers worked hand-in-hand with Bowers & Wilkins to create an audio experience that aligns seamlessly with the EX90’s minimalist design language. This collaboration reflects a shared philosophy of quality, ensuring that every passenger can experience the same level of acoustic excellence.

Bowers & Wilkins’ ‘True Sound’ philosophy guides the design, meaning that every note, beat, and nuance of music is delivered exactly as the artist intended. The system’s precision ensures that no matter where you’re seated in the EX90, the sound is perfectly balanced.

Innovative Features of the EX90’s Premium Audio System

The Volvo EX90 boasts a 25-speaker Bowers & Wilkins system, strategically placed throughout the vehicle to create a 3D surround sound experience. With 1610 watts of power, the system provides crystal-clear audio at every volume level, filling the cabin with rich sound without any distortion. The speakers are positioned in key locations, including the dashboard, doors, and even built into the headrests of the front-row seats.

One of the standout features of the EX90’s sound system is the integration of Dolby Atmos. This advanced technology adds depth and dimension to your listening experience by placing individual sounds in three-dimensional space. Whether you’re listening to your favourite playlist or a podcast, the EX90 makes it feel like you’re in the studio with the artist or creator.

In addition, the system offers customizable listening modes to suit your mood or preferences. Studio mode delivers neutral, pure sound as you would hear it in a recording studio, while Concert Hall mode recreates the acoustics of a live venue, offering a rich and expansive audio experience. The Individual Stage setting is perfect for those who want the feeling of a private performance, with sound focused directly on the driver.

Practical Benefits of Immersive Audio for Drivers and Passengers

While the technical details are impressive, the practical benefits of the EX90’s audio system truly shine during everyday use. Whether you’re on a long road trip or a quick run to the grocery store, the immersive sound elevates the driving experience. Passengers in every seat can enjoy the same high-quality audio, eliminating the typical issue of sound being louder in the front and quieter in the back.

For drivers, the system provides more than just entertainment. It also enhances focus and relaxation by creating a calming atmosphere inside the cabin. Long drives become less tiring when accompanied by clear, detailed sound, and passengers will appreciate how much more enjoyable even mundane journeys can be.

Design Meets Audio: Integrating Premium Sound Without Sacrificing Aesthetics

Volvo’s design ethos is rooted in Scandinavian minimalism, and the EX90’s interior is no exception. Despite the advanced technology behind the sound system, it never intrudes on the vehicle’s sleek, clean design. Many of the speakers are integrated into backlit wood panelling, with double-etched and brushed stainless steel grilles that not only enhance acoustic transparency but also add to the refined look of the cabin.

This careful integration ensures that the sound system doesn’t dominate the design but complements it, maintaining the elegant aesthetic Volvo is known for. The result is a cabin where form and function coexist harmoniously, offering both beauty and acoustic performance.

Conclusion: Elevating the Driving Experience

The Volvo EX90 doesn’t just deliver a new level of in-car audio—it redefines what drivers and passengers can expect from their vehicle’s entertainment system. By combining the expertise of Bowers & Wilkins with Volvo’s design vision, the EX90 offers an immersive and personalized audio experience for everyone on board. Whether you’re a casual listener or an audiophile, the EX90’s premium sound system transforms every drive into a memorable journey.